It’s Not About the Technology, It’s About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks.

Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What’s more, e-books now account for nearly 30 percent of all of Amazon’s sales.

I want to underscore the importance of this information, because one of the most difficult things to do in the mass consumer marketplace is to figure out where your customers might be. For the book market, it’s no mystery – nearly half of your customers are researching and buying online. They live there, so that’s where you need to be.

Moreover, the e-book is growing in leaps and bounds, so fast that it’s difficult to keep track of the changing stats.

With all this online focus, and statistics changing as quickly as the industry can report them, it’s paramount for authors and publishers to focus on their online assets. It’s not enough to simply have an Amazon listing anymore. To compete, you need more:

Web Site – Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page – get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive e-commerce web solution – PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it’s worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.

Book Reviewers – The reality is that the top book review publications – Publisher’s Weekly and The New York Times Book Review – are already very exclusive. They can’t possibly address all of the hundreds of thousands of new books published every year, so self-published books rarely make their lists. But the Internet has opened new doors for authors looking for reviews. Book bloggers – reviewers who post their reviews on their own blogs – have become as influential as book reviewers in traditional publications, so make sure you don’t overlook book bloggers when you are launching your new title. It’s even possible that some of the top book review publications may become obsolete one day, as their space and restrictions make it impossible for them to address the lion’s share of the books available to readers.

Press – Getting as much media coverage as possible is always desirable when marketing your book. But after the radio or TV interview has aired, or the review has appeared in various publications, are you done? Absolutely not! Getting press is a huge boost to your credibility and you want to squeeze out every last precious drop. You’ve got “bragging rights” now… so use them. Make sure to post your radio and TV clips, and links to your articles on your Web site. Email your newsletter subscribers and business associates to let them know when you’re on the air or featured in a news story – it’s marketing gold. Here are a couple of articles from our Web site on how to do this:

* How to Make the Most of Your On-Air Time
* The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign

Over the years, I’ve found that the best way to market a book is to put yourself in a place populated by your customers and then provide them as much information as possible on what you’re selling. Today, the Internet is one of THE most important places to be so as not to miss out on those valuable opportunities to connect with potential buyers.

If you follow the steps I just outlined, you’ll be able to do just that.

If you want professional assistance getting your book covered by print publications, or arranging interviews on television or radio, please call or email us right away. My partner, Steve Friedman, and I, along with our staff of PR professionals, have been promoting authors for 20 years, and we can help you.

Plus, I think you’ll be interested to learn that our fees are performance-based, which, for example, simply means that if you pay us to book you on 30 radio interviews in top 100 markets, you get booked on 30 radio interviews in top 100 markets, with similar fee structures for TV and print. Media is guaranteed with our firm, which is very different from how traditional retainer-based PR firms operate.

Feel free to explore the possibilities with Steve; he can be reached by email at stevefriedman@emsincorporated.com, or call to speak with him at 727-443-7115, ext. 208. We’d love to hear from you!

To the next bestselling book author! That’s you!

Would you like to sell 140 million books like Jack Canfield and Mark Victor Hansen? Or turn a vanity published book into one of nine New York Times bestsellers like Deepak Chopra? Or build a $60 million per year business from one self-published book like Ben Dominitz of Prima Publishing? Or hit the bestseller lists like Robert Allen did with Multiple Streams of Income? Then turn to the person they turn to: John Kremer, author of 1001 Ways to Market Your Books.

I wrote the book on the subject: 1001 Ways to Market Your Books. For fifteen years, I edited the newsletter on the subject: Book Marketing Update. And, also for the past twenty years, I’ve consulted with some of the top bestselling authors in the country. Who am I? I’m John Kremer. If you want to sell more books, I can show you how!

▪    I designed the strategy that enabled a self-published author to become a New York Times #1 bestselling author of 9 books!
▪    I’ve worked with several other small publishers to set up publicity campaigns and distribution networks that enabled them to sell mega-thousands of books.
▪    I’ve saved publishers hundreds of dollars, sometimes thousands of dollars by telling them what does not work – and why!
▪    I’ve ferreted out little-known book markets that enabled publishers to sell 5,000 … 10,000 … 60,000 books in a single sale!
▪    My strategies helped a children’s book author to hit the New York Times bestseller list more than once. Are you ready to be a New York Times bestselling author? Can you handle the demand?
▪    My consulting clients and seminar attendees are responsible for selling over a billion books in the past 25 years. Do you want to be among them?

I can help you do the same. In this multi-media program, I teach you all the insider secrets of how other book authors are selling thousands of books every month!

This multi-media book marketing program is designed to help authors, self-publishers, ebook authors, and regular publishers sell more and more copies of their books. All categories are covered, including novels, business books, children’s books, self-help, memoirs, religion, travel, cookbooks, reference books, and more. This entire multi-media program is relevant to anyone wanting to sell more books.

Even if you are published via print-on-demand, you can use the techniques described in this program to become a bestselling author.

This is no pie-in-the-sky big city fluff. This multi-media course provides down-to-earth nitty-gritty details – all based on real-life success stories from self-published authors, novelists of all genres, independent book publishers, and New York Times bestselling authors.

“Staggering. No one tells the author these things-not the publisher, not the writer’s rep. Just John Kremer.” – John Robert Marlow, thriller writer

“We are just a bit excited about being nominated for Book of the Year! You know it all started when Denise and Cari took your workshop. Since then we won the Ben Franklin Award for Children’s Picture Books. We spent 10 weeks plus on the BookSense bestseller list and for two weeks at Christmas we were #4 putting us ahead of the two of the four Harry Potter Books. We have spent 12 weeks on the NY Times bestseller list and have gone as high as #2. We have won the International Readers Association Award Young Readers for fiction. What we are most proud of is that we have raised over $50,000 for wishes for kids and for protecting special places with the Nature Conservancy since the book was released. Thank you setting us off in the right direction.” – Carl R. Sams II, author/publisher, Stranger in the Woods

“I’ve taken over 100 classes and seminars and yours was by far the best in all categories: valuable content, organized delivery of content, interesting, value for the money.” – Jill Ferguson, publisher, Truth Endeavors

“Last week I went into my second printing! I have been on national radio talk shows, regional TV interviews, am touring presently for B&N (they ordered 3,200 copies before my actual release date), and am the resident expert on weddingdetails.com. A national bridal chain is about to carry my book. All due to everything I learned about shamelessly promoting myself via your program! It was the single most influential factor in my budding success.” – Sherri Goodall, author, Notes from the M.O.B.

Below are the various ebooks, seminars, special reports, audios, and Q&A teleseminars that are part of John Kremer’s How to Sell Your Novel, Children’s Book, Memoir, or Other Book Like a Pro multi-media program . . .

•    How to Sell Your Novel Like a Pro – Advice to First-Time Authors Who Want to Become Bestselling Novelists (or Children’s Book Authors) by John Kremer – This downloadable ebook describes how other bestselling authors and self-publishers have sold their novels, children’s books, and short story collections. Downloadable 215-page ebook in Word format. Value: $10.00

•    How to Market Your Novel featuring John Kremer – A 4-hour seminar I did back in 2006 where I talk about all the key ways to market a novel. This covers all the most effective ways to promote and sell a novel (or most other books), based on the experience of many, many novelists. 4-hour seminar recording. Value: $197.00
•    Children’s Book Consultation Audio by John Kremer – I did a one-hour consultation with the author of a children’s picture book and a children’s board book. You can now listen in on this consultation – which features the 7 most effective ways to market a children’s book. Much of the advice also applies to novels, memoirs, and other books. 1-hour audio. Value $39.95
•    Using Social Networks to Sell More Books featuring John Kremer – This 80-minute interview of John Kremer by Mahesh Grossman focuses on using social networks to sell books. Includes some great tips for novelists as well. 80-minute audio. Value: $30.00
•    Words That Matter Interview featuring John Kremer – The topic was anything and everything about book marketing. It was a great interview with at least 10 takeaway, do-it-now ideas for any author or publisher. 60-minute audio. Value: $30.00
•    How to Use Social Media Networks, Especially Twitter, to Sell Your Book featuring John Kremer – This recent teleseminar features many tips for novelists and other authors on how to make effective use of social media. 90-minute audio. Value: $30.00
•    Book Marketing 101: How to Create a National Bestseller – How to out-sell the New York Times bestsellers without breaking the bank. This is an inside guide on how other authors and self-publishers have created national bestsellers with persistence, elbow grease, and some investment of time or money. Also includes John Kremer’s insight on how to create a bestseller. Ebook. Value: $30.00
•    192 Marketing Ideas I’ve Learned from Other People – In this mini-guide, I describe 192 marketing ideas I’ve learned by reading bestselling books and magazines, attending seminars, and watching TV. Learn the seven successful strategies of every bestseller, guerilla marketing for writers, the meaning of success, a bestseller’s take on selling books, the ten secrets of publishing success, Mohammad’s guide to gaining paradise, how to be a good talk radio guest, how Terry McMillan became a bestselling author on her own, and how Elmore Leonard became HOT! Ebook. Value: $20.00
•    The 30 Best Ways to Market Your Books – This audio features an interview between John Kremer and Steve Harrison of Radio/TV Interview Report. The audio is a little garbled at times, but the talk features 30 of the best ways to market your books. 100-minute audio. Value: $10.00
•    Great Writers Radio Interview featuring John Kremer – This 45-minute recorded interview from May 2009 features many great tips for novelists as well as nonfiction authors. 45-minute audio. Value: $10.00
•    What I Have Learned in 20 Years of Book Marketing – An interview between John Kremer and Alex Carroll where John describes the ten most important book marketing tips he’s learned in the last 20 years of helping other authors create bestselling books. 2-hour audio. Value: 10.00
Plus you’ll get to listen in on a series of Q&A teleseminars where John answer all your questions regarding the advice he’s gives in the seminars and audios included as part of this program.

•    How to Sell Your Book Like a Pro Q&A teleseminars – There will be on-going Q&A teleseminars where you can ask specific questions on how to market your novels, children’s books, memoirs, or other books. If you cannot attend live, you’ll be able to send in questions and listen to the teleseminar again and again later. If you can attend live, you will be able to ask questions during the live teleseminar and then re-listen as often as you want to. Value: $100.00 per Q&A session
•    The Seven Best Ways to Market Your Novel (and Most Other Books) – In this Q&A teleseminar, I will describe the seven most effective ways to sell novels as well as most other books. Value: $100.00
BUT WAIT! THERE’S MORE ! ! !
If you order this How to Sell Your Novel, Children’s Book, Memoir, or Other Book Like a Pro multi-media program before June 1st (that’s less than three weeks away!), I’ll also include the following $497.00 bonus absolutely free. This deadline is firm, so don’t delay. This bonus will not be offered again.
•    How to Create a New York Times or Amazon.com Bestseller – This is a complete program that has sold for … and continues to sell for … $497.00. You can find a complete description of this program here: http://www.bookmarket.com/nytbests.htm. A multi-media program. Value: $497.00.
It’s your choice. Hire me as your book marketing consultant for $3,000 per month or sign up for only $127 for this new multi-media program that shows you exactly how to sell thousands of more books in the next 12 months.

Why wait? Get started selling more books this week!

John Kremer, author of 1001 Ways to Market Your Books and consultant to many New York Times bestselling authors

P.S. — If you are still hesitating, pick up the phone and call me at 575-751-3398. Ask me why YOU should sign up for this multi-media program. (Of course, I’m going to be biased, because I think this program is the hoity-toity best, but I work hard to be impartial.)

When marketing books, remember what bestselling novelist Stephen King wrote: “Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn’t carry a book around for those inevitable dead spots in life.”

Copyright © 2010 by John Kremer
Email: JohnKremer@bookmarket.com
Open Horizons, P O Box 2887, Taos NM 87571